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Chapter and Section Marketing Toolkit

ASPA Logos and Usage Guidelines

Please note that any use of the ASPA Logo is subject to the terms below:

1. The Logo may not be displayed as a primary or prominent feature on any non-ASPA materials. You must display your own logo, business name, product name, or other branding in the primary and more prominent position.

2. The Logo may not be used in any manner that might imply that any non-ASPA materials, including but not limited to goods, services, Web sites, or publications, are sponsored, endorsed, licensed by, or affiliated with ASPA.

3. The ASPA Logo cannot appear with the Logo of private companies. The Logo of educational organizations and institutions, and non-profit government entities, can appear together with the ASPA Logo. ASPA does not permit the use of the Logo on souvenir items.

4. The Logo must be used as provided by ASPA on computer disk or electronically, with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words, artwork, or trademark symbols. The Logo may not be animated, morphed, or otherwise distorted in perspective or appearance. The Logo should not be scanned from printed sources.

5. You must maintain visible "white space" around the Logo and not combine a Logo with any words, Logo, icons, graphics, photos, slogans, numbers, or other design elements.

6. You may not take any action that would interfere with or diminish ASPA's rights in the ASPA marks or the Logo.

7. "ASPA" and/or the Logo may not be included in any non-ASPA trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark.

8. The Logo may not be imitated or used as a design feature.

9. You must attribute trademark ownership to ASPA in any materials where a Logo appears (except for signage and banners), with the following footnote: "ASPA and the ASPA Logo servicemarks of the American Society for Public Administration in the United States and/or other countries."

The ASPA logo must be reproduced as a solid color, and may be either black, or official "ASPA blue" (see below). If the logo is reproduced on a dark background, the logo may be reproduced in white.

Color Space 4-color process: 100C 60M 0Y
RGB: R54 G87 B140
Pantone Spot Color: Pantone 293

Acceptance and use of the logo files constitutes agreement to the above terms.

Click here for the ASPA logo.

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