ASPA Media Kit
Advertising opportunities with the leading professional association for those who practice, study and teach public administration.
ASPA offers a variety of options for universities, nonprofits, agencies, consultancies, industry vendors and more to get their brand in front of our members. Scroll down to view the options and
contact us for more information. Packages are available.
Fast Facts
Targeted Email Sends
PA TIMES Online Email and Website
ASPA Website
Bridge Newsletter
Conference advertising
The American Society for Public Administration is a nonprofit organization providing educational and information services to civil servants, scholars, professors, nonprofit executives and students, all looking to advance their careers and connect better with the wider profession. With more than 15,000 members and stakeholders maximizing ASPA's communications platforms regularly, these media options are prime placements for those looking to make the most of this audience. Our audience is looking for:
- Advanced degree advice
- Cyber security programs and services
- Banking services
- Computer systems and office technology
- AI best practices
- Publishers for books, journals and articles
- Office basics
- Awards, plaques and certificates
Some audience basics:
- Average open rates are around 45-50 percent across a mailing list of more than 15,000
- Our audience is an equal mix of civil servants, scholars and students and an equal mix of those in practice vs. those in research
- Careerists average betwen 35-60; students are between 25-50
- Students are members for an average of 2.5 years; this audience refreshes month by month providing a fresh cohort on a regular basis
- ASPA is home to approximately 100 affiliates (Chapters and Sections), each looking to support their small organizations through the basics of nonprofit management
One of our most popular advertising options, ASPA offers you the option to create an e-blast to send to any subset of our members that fits your targeted demographics. Students in the midwest; practitioners in Florida; nonprofit experts only—if you have a demographic in mind, we'll be happy to send the email on your behalf.
Costs
- Per email: $1
- Sustained email campaign: Prorated; contact us for details
This media is housed via a separate website: http://patimes.org
Posted online and arriving in subscriber inboxes each week, this media receives more than 20,000 unique visitors every month.
PA TIMES online provides the most current information on public administration and insights on trends that affect how public servants do their jobs. Featuring originally written content from more than 75 authors each year, articles keep our readers informed across a wide range of topics. With an open rate of 48 percent, subscribers know this email digest is a prominent place to gain new insights.
- Distributed via email to 15,000 people
- Email open rate of 48%
- Distributed via social media to 8,000+ followers (Twitter and Bluesky)
- Advertiser click-through rates average 50 per message and in the top 10 clicks per edition
- 85 percent of website visitors are new each month
Cost per month:
- Top media placement on website and in email: $2,150
- 2nd media placement on website and in email: $1,800
- Cost for six months: $10,000
- Cost for one year: $22,000
Specs:
- Online: 240x200 px
- Email: 600x100 px
- All files to be sent as RGP JPGs; due one week before distribution begins
Periodically ASPA produces a magazine, usually in electronic format. Contact us for details if you'd like to purchase space in our next publication.
As the hub of key information for public service professionals, this website features news, community updates, programmatic details, career resources, webinars, member account details and more. It is the go-to resource for members and affiliates. Ads are placed in the upper-right of almost every page on the site. Multiple placements are available; view order is first-come, first-served.
- Accessed by 30,000 unique visitors each month
- 82 percent of website visitors are new each month
Costs
- Cost per month: $2,290
- Cost per six months: $12,000
- Own the site for the year: $25,000
- Select primary page placements available. Contact us for details.
Specs:
- 160x600 px
- All files to be sent as RGP JPGs
Ad placements taken on a rolling basis; all art due one week prior to the ad launching
View the archives, including ad placements: http://www.aspanet.org/bridge
Bridge is the only source for the public administration profession to stay current on key issues, domestic updates and worldwide news. Produced each month, this e-newsletter is one of ASPA's most important member services. With an open rate of 48 percent, this is a must-read across public administration.
- Sent to 15,000 people per edition
- Archived online for continual access
- Open rate of 48%
- Ad click-throughs average 30 per edition and in the top 10 clicks per edition
Costs
- Cost per newsletter: $780
- Cost per six months: $7,500
- Own the newsletter for the year (12 editions): $16,000
Specs:
- Email: 600x200 px
- All files to be sent as RGP JPGs
Ad placements taken on a rolling basis; all art due one week prior to the ad launching
ASPA's Annual Conference is certainly our biggest draw of the year. With more than 1,300 attendees on average, we offer numerous opportunities to put your brand in front of them. Check out our
conference website for these details.
A note about timing: The Annual Conference takes place each spring. Advertising spots are available beginning in the fall, no later than November. Most deadlines are approximately one month prior to the conference. Contact us with questions or for an off-season purchase.